Vivian Wei Guo

I am an Assistant Professor of Strategy at CEIBS. Prior to joining CEIBS, I was Assistant Professor of Strategy at Hong Kong Polytechnic University. I received my Ph.D. degree in strategic management from University of Maryland at College Park with a dissertation on executive communication and investor reaction. My dissertation was the winner of the Best PhD Student Paper award at the 2012 Strategic Management Society annual meeting and the BPS Distinguished Student Paper award at the 2012 Academy of Management annual meeting. Before entering academia, I worked in human resource management and journalism positions.

My research interests lie at the intersection of strategy and finance with a particular focus on strategic communication. Hence, I have studied how executives influence the financial community through the way they communicate and how a firm’s use of language may influence its rivals’ competitive behavior. I specialize in the use of natural language processing techniques and linguistic analysis to understand how top executives communicate. My work has been published at leading management journals such as the Academy of Management Journal.

I teach the MBA core course Strategic Management. I received the faculty award for outstanding performance in teaching at Hong Kong Polytechnic University in 2017.

Contact Information:

Strategy and Entrepreneurship Department
China Europe International Business School (CEIBS)
699 Hongfeng Rd., Shanghai, P.R. of China 201206
Tel: +86 (21) 2890-5640